Blog | The B2B Marketing CXO

Jun 244 min read

Industry Analyst Relations as a Crucial B2B Marketing Strategy: Practical Insights

In the competitive world of B2B tech marketing, building credibility and trust is crucial. At a recent marketing conference, I had the...

Mar 255 min read

Finding the Perfect Mix: Balancing Task Orientation and Goal Orientation in Your Marketing Team

Explore task vs. goal orientation in marketing teams: find balance for efficiency, collaboration, and success in reaching targets

Feb 99 min read

Top 15 B2B Marketing Strategies for Outperforming Competitors in 2024

The way we sell and market is evolving, making it increasingly challenging to stay ahead. If B2B buyers were previously hesitant to rely...

Jan 28, 20238 min read

From Case Studies to Brand Stories: How to Use Storytelling to Enhance Your B2B Marketing Strategy

We love stories. A long time ago, our ancestors found that they could use stories to share information and connect with each other, which...

Jan 2, 202312 min read

B2B marketing attribution: the mastery of investing our efforts and money.

The modern marketing landscape is constantly changing, and with budgets becoming increasingly tighter, we must make sure our investments...

Oct 2, 20225 min read

Winning Over Your Tech CEO: Marketing Metrics that Matter Most to the C-Suite

In today's competitive technology sector, CEOs must ensure that their marketing investments deliver the best possible results. After all,...

Sep 25, 20226 min read

Top 5 traits of great marketing leaders

Marketing is a complex field, and every leader faces unique challenges. But are there any common traits we can attribute to great...

Aug 24, 20228 min read

B2B marketing performance, Part II- from zero to a B2B marketing metrics hero.

We discussed why data and measurements are critical to marketing in Part I. We also concluded that no one system fits every company and...

Aug 7, 202210 min read

B2B marketing performance, Part I - a pragmatic guide to marketing metrics and measurement.

Wouldn't it feel great if you could have a relaxing chat with the board and CEO about how your marketing team contributes to the company?...

Jul 2, 20225 min read

Trendy discussions- How irrational is the B2B buyer?

This post is about the role of emotion in B2B marketing. It explains the different roles emotion has in B2C and B2B marketing.